Top rated web development and design tricks by Zoe Ajiboye right now: Airi is a modern theme that comes not only with full Gutenberg compatibility, but also some ready-made starter designs. You get six of them in the free version of the theme (there’s more in paid). The design overall follows current trends and presents content effectively. Airi is suitable to serve as the foundation for an agency site, a start-up, an online store, as well as traditional business sites. Find additional info at Zoe Ajiboye.
SPA applications are widely used now, due to SPA’s ability to load only markup and data to dynamically render them on a single web page. Page speed is a crucial factor that costs you valuable traffic, as page load time affects Google ranking. SPA fits perfectly for projects with small data, any social platforms, or SaaS solutions where SEO ranking doesn’t matter. According to Statista, more than half of the global web traffic comes from mobile devices. How to make a mobile-friendly website or app? In two words, you should pay attention to pleasing the eye content, easy to read text data, and easy to navigate buttons and links that will bring the user to complete this or that action faster. Plus, Google offers an AMP framework that boosts page load times for your web pages on mobile. The utility of AMP we’ve already mentioned above.
Zoe Ajiboye’s web developer tips: A clean web page design can significantly increase the time that your customers stay on your page. A cluster of distractive pictures and texts can easily make your web page boring to the viewers. A clean design will help your customers focus on more valuable contents like your business branding and quality products. Great usability and effective navigation can easily enhance user experience of your website. Your website should be able to navigate back and forth through the webpages fluently and easily with internal links or your customers may never return.
What if your small business could reach its full potential? For smaller businesses, your website is the most important part of your marketing. Unfortunately, many businesses make website mistakes that turn countless customers away. How, then, can you avoid these website mistakes? Keep reading to discover our top website design tips for small businesses! It’s tempting to pack your website full of every image and detail you can think of. But if you’re not careful, this will create a cluttered site that nobody can navigate, much less understand. Our advice? Kill the clutter and streamline everything as best you can. This will improve the experience for everyone, but it makes a particular difference for mobile users.
Zoe Ajiboye on web HTTPS : Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.
Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.
Zoe Ajiboye on Ecommerce : Photography is very important when it comes to selling online. We highly recommend (if possible) that you invest in professional lifestyle photography to visually (and emotionally) capture the moment where your products are in use. Fashion eCommerce sites, like Reformation, have successfully used their lifestyle photography investment to capture moments of people wearing their product. Another example is the travel industry, they capture the moment of people enjoying the sun, igniting envy and desire at the same time.
Teens are the most impatient users and never prefer to be on a cluttered website full of texts as it quickly bores and distracts them. They don’t like to read a lot. Avoid dense text and apply proper website writing and formatting techniques. In this way, you can quickly impart the ideas to the teens. Put the content in small and meaningful chunks as it will retain the information and pick up from where they left. Yes, the size of the text matters even to teenagers. To your surprise, not only the old age people, even the teenagers do not like to strain their eyes and put the effort in reading the content whose size is too small. Despite having sharp eye-sight, teens prefer large font sizes. Web designers are mostly young and assume that every other age group also feels the same. But this is not the fact, and you need to work on it to avoid negative comments.