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The climb of a Digital marketing entrepreneur : Jeff Romero

Jeff Romero or the upsurge of a SEO & digital marketing expert? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!

Jeffrey Lane Romero is a SEO marketing entrepreneur and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).

Jeffrey Lane Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.

Jeffrey Lane Romero SEO tips: In the off-chance that Breeze isn’t compatible with a particular website theme, my next go-to optimization plugin is Autoptimize. Similar to Breeze, this handy plugin allows webmasters and SEOs to use file minification, browser caching, image optimizations and lazy loading of images.

Combined, our experience ranges from helping local businesses spanning attorneys, medical practices, roofers and real estate agents to the likes of large companies like AutoZone, Apple, Lumens, Coldwell Banker and Name.com. Reach out today and let’s figure out how we can get your online marketing where you want it to be. We offer monthly contracts beginning at $500 for local SEO services, competitively priced paid search plans and well-structured content management plans, as well as complete web design services.

Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. “While there’s nothing wrong with ads, searchers are starting to feel claustrophobic when using Google search. Consumers are losing trust that the results are most relevant to them, and not who has paid the most for a better Google ranking,” said Kevin Geary, COO of Hamon Creative. “Given these changes, search engines like DuckDuckGo are becoming more and more appealing to the average searcher.” See additional details on Jeffrey Lane Romero.