Digital insights? But from my first-hand experience with multiple CRM launches, I can affirm that EVERY company enjoying high adoption of their CRM also shared these traits as an organization: Churn was minimal. Their sales teams were generally happy and envisioned their future career path staying with the organization, The approach was collaborative. Internal poaching of deals was blocked, and entering notes about a lead INCREASED a rep’s chances of benefiting from a future sale, There was space for long-term thinking. Near-term quotas, if present, were manageable and allowed sales staff to work a bit “on” their process not just “in” it, Required data entry, especially in the early stages of a lead, was kept to a minimum. AI was leveraged where possible to fill in gaps and infer data, Sales managers resisted micro-managing on tidbits and details in the CRM, and instead coached for optimum overall long-term performance.
Digital transformation is driven by a broader view of Information Technology than its traditional goals of increasing efficiency and automation to help businesses save money and boost productivity. Today, technology has advanced in ways that allow businesses to do much more than what was possible in the past. Even in its traditional scope, IT has become a major component of most businesses’ success. Most corporate executives (CXOs) are comfortable with it in this shape and size, but when there’s talk of re-envisioning IT, even with the promise of greater impact, CXOs can become understandably nervous.
The world is becoming increasingly personalized. Frequent flier numbers and customer membership programs enable companies to track consumers’ buying patterns; social media platforms and digital marketing channels enable them to know even more about our preferences and lives. The door has been opened to inappropriate uses of this information, as evidenced by the “fake news” and Facebook/Cambridge Analytica scandals from the 2016 election. But far more commonly, companies are using customer data in legitimate to personalize their communications with customers, with significant results. Customers are happy for you to know about them. According to Accenture, 83% of consumers are willing to share their data in order to enable a personalized B2C experience, and 91% say it actually impacts their buying habits. For B2B purposes, companies have long known there is easy access to public data about them, so any gain in efficiency is welcomed from suppliers who make use of that information (ideally with internal data as well – see below) to streamline the experience for their clients.
Every business should aim to have an IT consultant! The main advantage of hiring an IT consultant is that a business gets professional services and advice. Business technology is dynamic and IT experts can help a business integrate the latest technologies into its operations. In addition, experts can predict future trends in business technologies and help businesses adjust their operations in line with those trends. Certified IT consultants can analyse the current and future technology needs and help a business to meet those needs. See more details at innovative consultants.
A trick every CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.
Because we recruit experienced C-level IT executives as lead consultants, our team brings expertise and proven track records to these engagements. Our experts are comparable to anyone at the senior partner level at Deloitte, PwC, Accenture, E&Y, McKinsey, BCG or Bain, but we have four significant advantages these competitors cannot match: Our lead consultants remain fully engaged throughout the term of our consulting projects. When you engage one of the “Big 4” accounting firms or “Big 3” strategy firms, you may never again see the senior partner from the day the contract is signed.