PR agency and online marketing firm in Nottingham? This level of exposure can be helpful in reaching your target audience. Contributing a quality guest post to a popular blog in your niche may get your target audience’s attention and send their traffic in your direction. Social media presence is one of the leading content marketing methods that attract customers to your business. Guest blogging can boost the number of eyes that see your content and help deepen your pool of followers. Often, guest blogging enables you to link to your own social media platforms in your contributed piece. You’ll want to make sure you work closely with your guest blog writing service to ensure your content is shareable and useful to an audience to gain a larger social media following.
Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to.
Our founder, Ben Trott, worked for a large national company in the UK taking their marketing department from turning over £250,000 pa in online work to well over £2,000,000 pa. Our first-hand experience of working inside national businesses and now as an external agency, means we really do understand the marketing sector and your customers. Discover extra information at website design Nottingham.
It’s easy to confuse BERT with RankBrain, the update in 2015 as the core part of Google’s algorithm. RankBrain leverages machine learning to generate search results, drawing from a broad set of variables (including the history of related searches). Because of RankBrain, you might rank for a keyword phrase that’s not even in your content. In its 2017 Ranking Factors 2.0 study, SEMrush found that 18% of websites that ranked well didn’t have the keyword in their content. How could that be? Google is getting better at sizing up searches with relevant content – not necessarily keywords. Google focuses more on ideas that content conveys than the keyword phrases. Among the trillions of searches it handles each year, Google has said that 15% of queries are first-time searches. RankBrain does its best to make sense of them. Google doesn’t offer specifics about RankBrain, but Search Engine Watch has a good piece that goes into more detail: Google RankBrain: Clearing Up the Myths and Misconceptions.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks.
Committing time every day to social media is extremely difficult when you are trying to grow your business. It makes sense and creates efficiency to outsource to us, where we will post quality content on your specific social media accounts as often as you want. Many business owners find it very hard work to keep a consistent schedule of posts or simply have no idea what to post – With us you will never have to worry about finding content to share again! Harnessing social media for all its benefits doesn’t happen instantly. In order to build a following, have a significant presence and gain trust in the digital world it takes time. It will take careful thought, consideration and expertise to evolve it and be successful. Read extra details on seo services Nottingham.