Digital marketing and website design guides in 2020? A business website is any kind of website that represents your business. Even small local businesses need a simple online presence (see ‘Brochure’ below) to be taken seriously in today’s digitally-minded world. A website is one of the easiest ways to show what your business is all about, and find those all-important new customers. Your website should have an about page, and details of how people can find you. After that, the sky’s the limit. Check out our ‘Ecommerce’ section below for businesses that plan to sell directly through their website.
Drupal is free, and that free entry point gives you access to a sophisticated framework. It is, though, mostly a framework, with its out-of-the-box components a bit sparse. You will need several add-ons, such as most of the themes and templates, to get your site as functional as you want, meaning a good bit of extra cash. You will also need to pay externally to host your website. What WordPress CMS offers: At first glance, WordPress is technically free, meaning you pay nothing to download, install, and use it. However, like Drupal, you will need to host externally, which costs you. Also, individual additional costs, including maintenance, plug-ins, etc. can add up. Still, though, for a base free price, WordPress has a lot to offer.
eCommerce option: Bigcommerce was established in 2009 and promises to “support your business, not just your store.” In addition to offering support via phone, instant chat and email, it also offers articles and videos to help with e-commerce, and access to a team of e-commerce experts who can provide advice and guidance about online selling. Their experts are qualified in both Google Analytics and Adwords. Like Shopify, Bigcommerce provides a variety of templates and themes to help stores look their best and get up-and-running quickly. Alternatively, users can design their own store or use Bigcommerce designers to do so. The platform incorporates a full-featured CMS that allows users to run an entire website, rather than just a store.
For web developers, WordPress brings them the ability to realize their dream website design by using its easy to understand the templating system. On top of that, apart from already providing all its users with thousands upon thousands of free, responsive website templates, WordPress ecosystem is flooded with extensions that bring you drag-and-drop website design capability. A few of the prominent names in the plug-in ecosystem that are coupled with drag-and-drop functionality are Elementor, HeroCSS, etc. With this platform, you can go crazy and make the templates look nothing like they originally did, which gives you lots of flexibility and is ideal for those of us wanting a little bit more freedom. Discover a few more details at Thrive Design.
Avoid complicated features. Starting with a few important features is always helpful to reduce your web development cost. Many novice webmasters make a mistake of adding tons of features on their websites, which of course is not a right thing to do. Although you can consult your web developer to list out the essential features for your website, here are some of the essential features that you must not miss out: Content management system, Security features, SEO features (meta tags, header tags etc. ), Web cache feature (to optimize the loading speed of your website), Easy drag-n-drop builder to make changes and design new pages hassle-free.