High quality animation videos providers? Effective characterization and generating empathy are two surefire ways to make your marketing videos shine in your audience’s eyes, and marketing cartoons have them in spades. Animation allows you to craft and customize your video’s protagonists to a T, which means that you can tailor-make characters that help viewers see themselves reflected on. From character’s aesthetics to looks, behaviors, and even attitudes, marketing cartoons give you all the tools to help viewers feel represented. Which, at the same time, goes a long way to make your pieces even more appealing, engaging, and memorable – generating empathy and projecting the feel that you truly understand your audience’s problems and care to help them solve them (more on this later!)
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
Social Media Comsumer Demand? The consumer demand from brands on social media is to generate more video content. Based on the findings of Hubspot’s research, 54% of consumers are demanding video content from the brands they associate with. Since social media has now become the primary channel for interaction with a brand’s target audience, businesses today should be responding to this shift in demand by implementing video marketing strategies. If you don’t have in-house animators and video specialists, then you can always hire a 2D animation studio to help you execute this social media marketing strategy. See additional details at #explainer video.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
Since marketing videos’ run-time is short, the story needs to flow quickly and logically toward its close. Funny animated characters act out the story in a logical sequence with its climax ending in a call-to-action (CTA). Animated heroes to the rescue! Using cartoon characters in stories instead of live actors is the reason why animated videos are so effective. Have you ever thought about the cost of food and clothing for real human actors? Hand-drawn actors are much cheaper. Read extra info on animation video.