Online advertising provider in Atlanta? If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.
When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.
Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.
Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. Find extra details on https://www.vennmarketing.com/wordpress-web-design/.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
The final component is creating “authority” for your site. Building relationships and a presence on third-party sites and platforms is most crucial to the success of your SEO campaigns. The more links you have pointing to your website – not just the homepage, but deep links to content – the more search engines will rank your site higher. Many Atlanta SEO marketing companies will offer to sell links, but too often the links are on spammy websites. Instead, focus on creating great content. People want to share and link to great content, so if you truly publish great content, it will attract links organically, and Venn Marketing can help in getting your content in front of new audiences to gain links. Find more info at https://www.vennmarketing.com/.