Category: Marketing and Advertising

The rise of a creative personal brand professional : Shena Field: Beyond the Runway: But Shena’s ambition knew no bounds. She expanded her creative horizons by diving into the theater world, becoming not just a participant but a dominator. Soon after graduating, she conquered another mountain: visual merchandising. Making waves in the British retail powerhouse, The Body Shop, Shena became a formidable force in the industry. And she didn’t stop there—her familial responsibilities only deepened her passion as she continued to work part-time, shaping and styling brands. Her gift offers a blend of artistry and authenticity so original, it revolutionizes the branding game. See more info at Shena Field.

Shena possesses an unparalleled gift for visual interpretation and personal image optimization. Drawing from a rich tapestry of art education; professional experience in theater, dance, modeling, and styling, she uniquely blends authenticity with artistry. Her mission is to communicate a personal brand’s identity with stunning visual concepts. Simplifying the burden of brainstorming innovative creative ideas and coordinating the moving parts of each project. Shena works so her clients don’t just stand out—they radiate.. Making the invisible, visible.

In the lively streets of Key West, Florida, amidst jazz and dance, Shena Field began her journey. Born to a spirited dancer and a jazz drummer, her life was framed by creativity. Shena’s experiences span the beaches of Florida, New York’s streets, Pennsylvania’s calm, and Puerto Rico’s culture. This blend shaped her diverse career.

From dancing at four to gracing fashion runways by fifteen, Shena’s ascent was remarkable. Along with modeling, she penned poems, getting published twice as a teenager. But beyond the spotlight, she was a passionate theater actress.

Art school beckoned next, where Shena immersed herself in creativity. However, her flair for aesthetics drew her to retail. She curated visual stories for The Body Shop and effortlessly transitioned to personal shopping.

Her journey further encompassed conceptualizing for photographers, mastering makeup artistry, and imparting her aesthetic wisdom. Even while focusing on family, her heart remained with art and style.

Now, as she dives back into image consulting and creative direction, Shena’s diverse experiences distinguish her. Every aspect of her history, from theater to modeling, lends a unique touch to her present work. In Shena’s realm, brands don’t merely stand out; they radiate unmatched luster.

A testament to her impact: “With Shena, the impossible transforms into art.” Her vision goes beyond the usual, spotting potential in subtleties, making every hurdle an opportunity for a masterpiece. For Shena Field, the unseen claims the spotlight.

Personal branding trends for 2023 : You’ve likely started to see more and more content in your LinkedIn feed that’s personal—images of people with their kids, heartwarming stories of people doing good for their community, people sharing pics of their adventure-filled vacation in the Maldives. Expect more of it. LinkedIn, with its nearly 1 billion members, will remain the de facto professional social media platform, but this move toward an integration of personal content with the traditional work stories is in response to the rapidly dissolving line that separates work and life. And that’s good for business. The artificial wall that created the work version of You and the real-life You has all but disappeared, giving people permission to bring their full selves to work every day.

Focus on Visual Storytelling: Visual storytelling is a powerful tool in personal branding, and is becoming an increasingly popular trend. Whether it’s through professional headshots, infographics, or social media posts, visual elements can help you create a strong visual identity, and bring your personal brand to life. Make sure your visual storytelling is consistent across all platforms, and that it reflects your brand values and personality.

Customer service for luxury brands trends in 2023 from Barbara Jarabik: Luxury retail no longer means wrapping an item in elegant, branded packaging. It is being redefined by evolving customer expectations and influenced by escalating CX standards in specific regions of the world, such as the Middle East, where remarkable customer service is embedded in the culture. Luxury retailers have always been ahead of the game in personalised customer experience – offering one-to-one service and personalised communications is intrinsic to their strategy to attract and retain customers. But the emergence of ‘new luxury retail’, with its new community of consumers, brings new attitudes, motivators, and standards for luxury retail brands to meet – and the race is on for market share.

According to Hungarian-British entrepreneur Barbara Jarabik the luxury retail industry has remained extremely resilient and continues to bounce back and reinvent itself in 2023. The industry is riding on current trends with cutting-edge technology to entice a younger clientele. Let’s take a closer look at the most important luxury retail trends for the year ahead. The luxury sector saw growth of around +19% during the first quarter of 2022, compared to the first three months of 2021. Demand for high-end products shows no sign of weakness, despite a poor economic climate exacerbated by the war in Ukraine and ongoing uncertainties. The market is expected to surpass 305 billion euros this year thanks to strong demand in Europe and the United States, as well as significant consumption in China.



Luxury brands and client expectations management today with Barbara Jarabik: More digital transformation! Many of the most coveted brands in the world have successfully negotiated the move towards digital transformation. With 20% of luxury goods sales coming from online by 2025 , brands are upping their digital game: offering added incentives for customers like personalised gift packaging in stores; or VIP access to private events. They’re also engaging more directly with customers via social media platforms like WhatsApp and Facebook Messenger.

As eCommerce became more sophisticated and even the most heritage-bound luxury brands began to realise the value of allowing customers to shop anytime and anywhere, omnichannel services became the gateway to sales. By 2025, it’s predicted that 30% of global luxury sales will be online, with luxury brands more accessible to consumers than ever before. New luxury shoppers are largely Gen Z more socially aware digital natives with clear expectations for a modern, personalised service which they can access at their convenience.

Various luxury fashion brands are turning to state-of-the-art technology. Louis Vuitton unveiled a new online chatbot service at VivaTech in 2021, claiming that, thanks to artificial intelligence, over 60% of customer requests can be processed 24/7. Gucci offers customers access to online sales advisors, and Chanel has been developing a virtual fitting-room service in association with Farfetch. Live-shopping, one of the biggest luxury retail trends, could account for around 20% of global e-commerce sales by 2026.

Luxury retailers can’t afford to overlook or delay developing a strategy for meeting the needs of customers who expect exceptional browsing and buying experiences – whether that’s in a store, in the comfort of their own home or while on the move across the globe. Fully understanding luxury shoppers’ evolving expectations can mean the difference between remaining relevant and stealing market share or being left behind.

Luxury Retail Trends 2023: Live-streaming grows in popularity! In China, live-streaming has become so popular it’s almost an everyday lifestyle choice, with virtually all brands now on the Tmall marketplace. The luxury sector is no stranger to adopting the latest trends and organising live events. For instance, Lancôme, part of L’Oréal group, first launched Lancôme Happiness Nights in 2021 by offering an immersive journey live from its store on the Champs-Élysées in Paris. Dior gave its customers exclusive access to its July 2022 fashion shows and the chance to chat ‘live’ with make-up artists and get beauty tips.

More direct selling and clienteling in luxury retail: Although it’s not exactly new, the trend for more mobile solutions being adopted in retail is likely to continue, making store staff even more autonomous and better at their role. The LVMH-owned German travel accessories brand, Rimowa, has armed its sales staff with mobile POS devices using the Cegid Retail solution in a bid to improve customer service and reduce waiting times in stores. The mobile POS technology allows staff to look up inventory, process returns and manage orders for store delivery, or delivery directly to people’s homes. It also means having customer information at their fingertips, including recent purchase history or product preferences. With around 20% of transactions now carried out on the move, mobile POS gives access to a multitude of helpful tools (and data) that provide a personalised shopping experience to customers every time they visit a store. Find extra information at http://barbarajarabik.com/.

Barbara Jarabik talking about luxury brands advertising solutions today: Each marketing strategy has its own advantages and disadvantages, but the key to success is understanding which one will resonate best with your target audience. And whatever approach luxury brand managers take, they must ensure that their products and services remain aspirational. Finally, luxury marketers may focus on the emotional appeal of their brand, emphasizing the feelings of luxury and decadence that it evokes. This can be a very effective way to connect with customers on an emotional level and create loyalty to the brand. It can work particularly well when appealing to luxury travelers.



Don’t neglect customer service: When you step into a designer store like Burberry or Louis Vuitton, what’s the first question you’re often asked? “Would you like a glass of champagne or tea?” That’s how it’s done. Brands like these treat their customers like kings and queens. Offering champagne and having a lounge within stores also adds to the luxurious branding. It makes you feel like you’re in a completely different world. Loyalty and repeat purchases are huge components of a successful luxury business. Customers who come back to purchase new releases or existing products have very high average lifetime values. This is why you must treat them extremely highly and ensure they are 100% satisfied. As a matter of fact, 55% of consumers would pay to have a better customer service experience.

Google is one of the most influential channels when it comes to helping luxury shoppers find products, learn more about brands, and make their purchase. As we’ve already alluded to, most luxury brands have pretty poor websites. Unsurprisingly, most of those websites also have extremely bad SEO, making it difficult for their websites to rank well in Google for search terms that would otherwise capture potential customers. Take Prada for instance. When I search for Prada handbags, not only do I not receive a link to Prada’s handbag page (due to their poor keyword targeting, slow site, and poor on-site structure), but the results also look messy and untargeted.

Say you sell shoes hand cobbled by the finest artisans in all of Montana. While the keyword “shoes” will certainly yield traffic, and some of those searchers may very well be interested in buying your exceptional kicks, the overwhelming majority of that traffic falls outside of your target demographic. This becomes even more of an issue as you begin to consider keywords with modifiers. “Cheap,” “sale,” and the dreaded “free” are all words that, when appended to a query, ostensibly eliminate a searcher as a prospect. Account-wide negative keywords ensure you never bid on terms you have no interest in paying for (on purpose or accidentally).



While I appreciate the need for stylistic design, luxury brands need to invest in websites that are also intuitive and well desgined from a user experience perspective. Aston Martin and Versace are both great examples of what luxury brands should be doing with their websites. Their websites are visually stunning, while very easy to use, and highly functional. In his book ‘Start With Why’, Simon Sinek explains how great marketing starts by explaining why they exist. Despite this, the majority of brands still market their products by explaining what they do. Take Apple for example. Here’s a paraphrased excerpt of how apple communicate with their customers. See even more details at https://www.facebook.com/barbara.jarabik/.

Digital signage mirrors are another way for luxury brands to advertise efficiently : The entire digital signage mirrors market was valued at USD 780 million in 2021. The global market is expected to grow steady at a CAGR of 12.21% to reach USD 910 million by 2023. Digital signage mirrors can vastly improve individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

Digital signage mirrors marketing news by Barbara Jarabik: The entire digital signage mirrors market was valued at USD 780 million in 2021. The world market is expected to grow at a CAGR of 12.21% to hit USD 910 million by 2023. Digital signage mirrors can vastly improve individual efficiency by choosing outfits as per weather updates while also offering bus and train schedules (including traffic updates). Digital signage mirrors in smart homes, planes, commercial spaces, hotels, etc. are designed to be connected to users as well as with different devices around. Energy efficiency is one of the major advantages that will drive the adoption of digital signage mirrors.

An increasing number of sectors are adopting smart mirrors says Jarábik Barbara. End-users are testing these mirrors in trial phases in places such as elevators, public restrooms, and hotels. Advertisers can gain significantly from the use of smart mirrors as they can be used for target advertising. “Smart mirrors can increase sales in the retail sector by improving customer engagement in dressing rooms. Smart mirrors combined with RFID and display technology can provide user-specific suggestions, thus helping to increase sales. More smart mirrors are likely to be installed in various places in the coming years,” according to Barbara Jarabik.



Digital signage has advanced at an incredible rate during the previous decade, with the market expected to grow constantly in the future. The digital signage sector is gaining traction, and in the era of AI and analytics, the promise of an increasingly intelligent, “predictive” screen will only add to that impetus. What was previously a passive medium for broadcasting information to consumers has evolved into an immersive and engaging platform for streaming customized material to viewers, providing real-time value.

Customers all around the globe are embracing digital signage to boost their businesses and distinguish themselves from the competition. However, new demands are rising, necessitating more complex and adaptable technologies. Digital signage is engaging our senses more than ever. We’ve already seen technology stimulate our sense of touch for over a decade now, with touchscreens and fingerprint sensors. Now, NTT, a Japanese telecoms provider, has taken digital signage to the next level by adding aroma-emitting devices to it.

Retail was among the first sectors to install massive digital screens in storefront windows and see the value of employing these screens for more than simply advertising and marketing. One of the first companies to realize this was Burberry. They placed mirrors around their flagship Regent Street store in London that also served as digital signage agents. The mirrors displayed advertising material but also responded to the items selected by customers in front of them. For example, if you passed one of these mirrors while wearing or holding a top, skirt, or trench coat, the RFID-enabled display would start showing runway videos of the item you’re holding or wearing.

Education has often been a sector that has lagged behind in terms of adopting technology due to limited funds and time-consuming methods of implementation. However, when given the opportunity to use tech in educational institutions like schools and colleges, digital signage has immense potential to be a game-changer. Merchant Taylors’ School in the UK employed digital screens to display live streams of current currency rates, stocks, and news from outlets like The Financial Times, CNN, and BBC to students who had Economics as part of their curriculum. These real-time developments were then reviewed in class, and students could enrich their financial knowledge just by looking at the information on the digital signage as they walked to class.

Similarly, the school also used separate social media streams for various courses and year groups, which were subsequently shown on screens outside of lectures and classes. These streams were updated by the lecturer of those lessons tweeting from wherever they were on campus at that moment, and students would instantly see lecture times, venue changes, and even class notes and study material by simply checking the displays.

Cleverly installed behind the mirror face, the high calibre screen technology is completely hidden. Elegant and seamless, it allows a functional yet versatile utility. Designed for indoor out-of-home spaces, the Digital Mirror brings the substance to luxury brands’ marketing campaigns and digital innovation to premium venues. Digital signage plays a significant role in determining purchase decisions, brand awareness increase and carbon footprint reduction. The Digital Mirror surface area can be easily cut to different shapes and dimensions, horizontally or vertically, enabling wider integration to any interior space. Find additional details on Jarábik Barbara.

Excellent bread waste management retail services? One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. Find additional information at shopper flow.

All the Data You Need in Your Pocket: With real-time sales data transmitted directly to the user’s smartphone, tracking performance is easy.Having access to real-time information is necessary in order to keep up in the competitive retail space. It is simply not good enough anymore to check in on performance statistics at the end of the week. The Link Sales Modul are solving this problem. Daily and hourly updates on your smart phone: The Link Sales Modul links directly with the store’s POS system in order to track daily sales. This data is then directly transmitted to the Link Retail software, where it can be accessed right on a smartphone or tablet. The relevant figures, such as sales volume and conversion rates by sector, are then displayed in a streamlined interface.

The stores are our laboratory –and our playground. This is where we find the best solutions -and even if our biggest business today is based on software, we are still very much based our in-store solutions, practical test environments and physical changes in store as a basis for development. The Retail Lab as a concept is a new way of looking at this, where suppliers are allowed to test out “any idea” at a retailers pilot store. We are happy to tell you much more about this. More details under.

The majority of businesses have an excessive product portfolio with too many commodity lines, high losses, and low rollover. A structured portfolio optimization releases capital and provides a much better focus on what´s important for the business. Most of our analyzes are based on the Pareto principle with the 20/80 rule. Through countless studies, we´ve seen that for most retailers 5% of the goods account for 50% of sales. By analyzing your portfolio of products you can find the price and amount of products that give the greatest gross profit and this finds a good balance between margin and sales. If you manage to find the right combination here you will be able to run more cost-effective, profitable, and time-saving. Find even more info at https://linkretail.com/.

Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores!

Shopper flow high quality retail services? Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. See extra details on retail footfall counter.

Likewise, places in the store that are doing well will also be properly registrated, allowing users to leverage them to drive as much sales as possible. The Link Sales Modul makes communication in-store easier. The software facilitates real-time dialogue with the frontline employees who run the store. Getting them the feedback needed to make their jobs easier, raise their performance, and boost the store’s bottom line. For those wanting a desktop build, The Link Sales Modul also offers a PC version of the software that performs the same function. Overall, the current realities of retail require daily monitoring and optimization. The Link Sales Modul is a tool that allows owners to gain an edge over the competition with its tracking capabilities.

Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.

Through preparation, workshops and tests of POS material in the shop, we can tell which material that sells best and why! Thorough analysis, we’ll find your most important shopper and customer segments. Thus, it is possible to offer different customer groups the right mix of products, prices and offers – that they’re actually interested in. Know your customers, what they want, what they want and what they actually do. There is rarely correlation between a shoppers intention and their actual behavior. In our behavioral and observation studies, we find what trigger your customer to buy – and to buy even more. In all categories and / or retailers there are two to four elements that affect and motive customers to buy a product og visit a spesific store. At the same time there are also barriers that keep customers away. The brands that are most attached to the motivational elements and who manage to overcome the barriers are the ones who grow the biggest. Discover more information on linkretail.com.

Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores!

Best trade shows booth design guides today? There are many different types of tradeshow booths, and each has its own advantages and disadvantages. Here is a brief overview of the most common types of trade show booths. A corner tradeshow exhibit will optimize your exposure because you will be present simultaneously in two different aisles at once. Exposure is an important factor in how well your booth performs at an event. Maximize the face time your displays have with the passing audience by generating twice the amount of foot traffic and making full use of the available space. You are more likely to attract the attention of individuals passing the booth when you do so. In addition, it creates an open and navigable space where people will feel more comfortable browsing the exhibition. The cost of these booths is higher, however, depending on how important it is for your company to perform well at the next trade show, it may be justified. See additional details at how to design a trade show display.

In terms of design, simplicity is often the key – go for clean lines and sleek designs that will stand out against the clutter of other exhibitors. Also be sure to use high-quality materials and printing techniques to give your display a polished look. Exhibit designers will provide you with several display solutions giving you that creative edge and fulfilling your exhibiting needs, whether it’s traditional trade show exhibits, backlit displays, fabric structures, backwall displays, or a merchandising display to display products at live events on a large scale, your next event will be a huge success when you start with the right strategy.

People go to trade shows for three reasons: discovery, networking, and education. They want to find products, meet people, and learn more about the things they care about. It can be difficult for people, especially those that are just starting out, to get their signage just right. When you consider why the attendees are there in the first place, how can you get your sign to draw interest? Are you struggling with getting people out of the aisle and into your booth at trade shows? If you want to create better trade show signage, check out some of our best tips below. Tension Fabric Accessory options include towers, conference areas, Chip Walls, counters, and Pedestals. They are portable, lightweight and include a pole frame structure with graphic!

If you are renting a trade show booth from a trade show booth rental company, consider what value-added services they may offer. If you rent from them, do they offer delivery within a certain radius of their warehouse? Do they offer assistance with onsite show supervisors? Do they assist with the setup and dismantling of your booth? These types of value-added services speak to the quality of customer service you will receive if you choose that trade show booth rental company for your next exhibit.

We are your one-stop for a custom trade show displays and exhibits. Exhibiting a booth at a trade show or event is multi-faceted. Look for a company that provides not only trade show displays and trade show graphics, but offers a full range of services. From concept to to completion, Infinity Exhibits will custom design your trade show display/exhibit to meet your exact needs. Infinity Exhibits offers a full range of service to assist you with all your trades how needs including display design, fabrication, shipping, I & D, and storage.

What are the most important considerations in planning a trade show booth that stands out on the convention floor? With so many companies competing for your potential client’s attention at a trade show, it is important for your trade show booth to look attractive and draw attention, clearly showing WHO YOU ARE and WHAT YOU’RE SELLING. You may only have a few seconds to grab a potential client’s attention before they’ve moved on to the next exhibitor. Attractive displays, bold messages, and large format graphics help grab the prospects attention! Infinity Exhibits has professional designers to assist you with eye catching graphics, stand out logo representation, and ensuring that your booth is designed specifically for YOUR target market. Contact us now for a free 3D rendering so we can assist you in the design of a booth that WILL stand out from the crowd on the convention floor.

The Electronic Entertainment Expo that is commonly known as E3 Expo is one of the pre-eminent shows in Los Angeles, for computer and video games-related products. E3 2021 will welcome the world’s leading video games companies, gamers from more than 100 countries, software developers, buyers & retailers. It is thought to be the exceptional gaming news show of the year in North America. Representing all aspects of the video games space, Electronic Entertainment Expo is your golden platform to publicize products, launch your latest technology, and align your brand with the future of video games. When it comes to looking for new buying opportunities, merchandising solutions & ideas, cost-effective deals, and face-to-face networking opportunities relating to hardware industries then the National Hardware Show is a trade show you must visit. This conference will be welcoming approx 2700 exhibitors from different parts of the globe and more than 20000 attendees. Also, it offers seminars and training sessions via NRHA stage sessions. Whether you are a first-time exhibitor or a frequent one, the NHS is a golden opportunity for companies to network with their peers, boost their client base.

Stack the deck in your favor before you even arrive at the show. A lot of companies that are taking their trade shows virtual will share with sponsors a list of attendees like they would for an in-person trade show. Make sure you’re identifying the most promising leads and pre-scheduling meetings with them. But, make sure you’re checking the event agenda first, so your meetings are scheduled at convenient times that invitees are more likely to accept. Many meeting-scheduling tools will allow you to include an access link to a virtual meeting to make the process even more seamless. Or, promote your meeting sign-up link on your social channels for interested leads to sign themselves up for meetings with your team. Pre-booking meetings is not only helpful for capturing more leads and closing more deals, it will also allow you to staff the trade show more efficiently. See more details at infinityexhibits.com.

Here are some trade show booth marketing ideas to make your exhibition successful, however, it is crucial to understand that once you are done with the trade show, your work has only just started. The strength lies in following up on the trade show. With your goals in mind, you should have a practical way to determine success. Be sure to conduct thorough research, and if possible, visit the trade show in advance before the exhibition. That will give you the information required to ensure that your show is a good fit for your business. Also, view the upcoming trade shows to assist you in deciding the best trade show to market your product or services.

The best trade show booth companies by Infinity Exhibits? Our 10×10 Backlit trade show booths are made from aluminum extrusion with SEG press fit graphics, tension fabric frame with zippered pillowcase graphics, or hybrid backlit displays which combines elements of both. Custom Graphic Display kits are available upon request to meet your specific needs. Our ModLite modular display kits are a perfect solution for the serious exhibitor. Our 10′ x 10′ booth kits feature heavy-duty aluminum extrusion frames combined with high quality printed graphics to create a sleek, modern, professional look. Count on making an unforgettable impact with our aluminum extrusion kits, counters, and accessories. Discover additional details at go to these guys. Platinum tension fabric displays are a lightweight and portable display system with multiple compelling design possibilities that are sleek, sophisticated, and simple!

Medical Design & Manufacturing that is commonly alluded as MD&M West is a great opportunity for exhibitors to get ahead in the global medical manufacturing community. Ideal for MedTech professionals, this trade show will be gathering more than 2000 exhibitors from various parts of the globe. In addition, this event will witness the presence of expert panelists discussing the pros and cons of a particular research underway. Whether you are a rookie or a seasoned veteran, MD&M 2021 is the eminent conference you must visit. Being one of the leading associations of eye physicians and surgeons in New Orleans, Ernest N. Morial Convention Center, USA, the American Academy Of Ophthalmology is the illustrious trade fair for the ophthalmology industry. This global conference features keynote lectures, instructional courses, and more focused on technological innovations in ophthalmology.

If you can’t think of a simple slogan like the one mentioned above, it may be easier for you to use graphic images for this job. Think about what you do and why you think people should want your products or services. What does that look like? You’ll still need to include your brand and company, but including a logo or a graphic image is a smart move. You’re making it easy for people to see something that may stick out in their brain and remember you. Remember that people are either at trade shows to attend them or to exhibit their products and services. Figure out what types of problems you may be able to solve with what you’re offering in your booth and make that the focus of your banner. This will help people realize they need to come to your booth and may make them see you as sticking out above the others!

High quality exhibit houses will have a number of different trade show booths styles for you to choose from. Look at their work and what they have to offer. Is there variety? Are they experienced? An experienced trade show booth company will offer a large portfolio that is filled with examples of booths they have done for customers in the past. Rental trade show booths do not have to be cookie cutter and identical. Do they offer more than pop-up displays? Does the company offer design services for graphics, or do you have to bring designs to the company? You should be able to have a relatively unique trade show booth, even if it is a rental.

With our partner I & D companies, Infinity Exhibits can provide quality and affordable Installation and Dismantle services throughout the US. Infinity Exhibits can assist you with all your logistic and shipping needs through our partner shipping companies. Looking for a unique custom trade show display? Our custom trade show displays set the standard in execution and value. Infinity Exhibits offers large-format printing on a variety of substrates as well as complete graphic design services.

How do I choose a trade show display? The first step in deciding the appropriate display for your company is determining the size of the booth you will be using. It is also important to consider if you will need to expand or break down your display for future shows. This will narrow down the available displays to fit your needs. The second step is determining your budget for the display. The display can often be the least expensive component of your show but it is the most important to your company’s results. You can always call us to discuss what the best option will be to maximize your ROI. Infinity Exhibits consultants have over 20 years experience in the business. We are here to assist you not only with the display, but also with the implementation of your tradeshow strategy.

Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a sense of accomplishment and relief when your exhibition becomes successful.

Just like with in-person trade shows, think about the type of show and the audience you’re expecting, and then select the reps that have the most relevant product and persona knowledge to have meaningful and engaging conversations. Typically, you would look for reps with the most product knowledge, or with the best relationship-building skills. Or you would look for reps who are personable and outgoing. While all of these qualities remain true and valid when staffing a virtual trade show, one quality to add to the mix is strength of digital communication, i.e., does your rep express him/herself well in emails/messages, is he/she comfortable video conferencing, etc. If you think capturing the attention of a lead at an in-person trade show is hard, wait until you experience a virtual trade show. It’s a whole different ballgame with its own set of challenges, but with thoughtful and strategic staffing, you’ll be sure to nail it. See even more information at https://www.infinityexhibits.com/.

Top rated trade show booth rental providers right now? In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you? If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar. For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials” This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling. Discover additional info on best trade show display rental companies. Our Trade Show Display Rentals are a good option for exhibitors not wanting to buy a booth. The all-inclusive price includes shipping to and from show, and install/dismantle of the display at the show. Custom Trade Show Rentals are also available. In order to provide you with an accurate quote, please submit a Rental Quote below or contact us as prices vary depending on display needed, show, and location.

Our EconoLite Merchandiser Displays are the the ultimate Portable Tension Fabric Shelving Displays! Our merchandise tension fabric exhibits are a perfect solution for those who need a portable lightweight shelving display at an affordable price!

Our 10×10 Backlit trade show booths are made from aluminum extrusion with SEG press fit graphics, tension fabric frame with zippered pillowcase graphics, or hybrid backlit displays which combines elements of both. Custom Graphic Display kits are available upon request to meet your specific needs. Our ModLite modular display kits are a perfect solution for the serious exhibitor. Our 10′ x 10′ booth kits feature heavy-duty aluminum extrusion frames combined with high quality printed graphics to create a sleek, modern, professional look. Count on making an unforgettable impact with our aluminum extrusion kits, counters, and accessories.

Held biennially, the RSNA brings together doctors and radiologists from North America. This curated event has over 4000 attendees. The event focuses on educating its attendees on the best and most ethical medical practices within the industry. This event is exclusively for utility-scale renewable companies in the West. The objective of the event is to bring together these technologies under one roof, and for businesses to network with each other. To create new partnerships and grow the sector as a whole. This one-time-only event has over 4000 visitors and 500 companies exhibiting. That’s all. These were some of the best 2021 trade shows in the USA that you can visit. If you are participating in any of these shows then it is certain that you will need a trade show booth to publicize your latest inventions.

What are the most important considerations in planning a trade show booth that stands out on the convention floor? With so many companies competing for your potential client’s attention at a trade show, it is important for your trade show booth to look attractive and draw attention, clearly showing WHO YOU ARE and WHAT YOU’RE SELLING. You may only have a few seconds to grab a potential client’s attention before they’ve moved on to the next exhibitor. Attractive displays, bold messages, and large format graphics help grab the prospects attention! Infinity Exhibits has professional designers to assist you with eye catching graphics, stand out logo representation, and ensuring that your booth is designed specifically for YOUR target market. Contact us now for a free 3D rendering so we can assist you in the design of a booth that WILL stand out from the crowd on the convention floor.

Trade shows are among the best and most successful face-to-face marketing strategies. Nothing replaces face-to-face marketing. That is why trade events and shows still remain to be one of the best forms of marketing. Although it can be an expensive marketing method, the returns can be incredible. As a marketer, you feel a sense of accomplishment and relief when your exhibition becomes successful.

We are your one-stop for a custom trade show displays and exhibits. Exhibiting a booth at a trade show or event is multi-faceted. Look for a company that provides not only trade show displays and trade show graphics, but offers a full range of services. From concept to to completion, Infinity Exhibits will custom design your trade show display/exhibit to meet your exact needs. Infinity Exhibits offers a full range of service to assist you with all your trades how needs including display design, fabrication, shipping, I & D, and storage.

If you are renting a trade show booth from a trade show booth rental company, consider what value-added services they may offer. If you rent from them, do they offer delivery within a certain radius of their warehouse? Do they offer assistance with onsite show supervisors? Do they assist with the setup and dismantling of your booth? These types of value-added services speak to the quality of customer service you will receive if you choose that trade show booth rental company for your next exhibit. Find extra info at Infinity Exhibits.

As with in-person trade shows, a virtual trade show doesn’t end when reps “leave” the show. Leads have to get to sales and marketing, and in this “new world” a conference post-con is equally as important. Meet with your team. Get their feedback about what worked well, and what didn’t. Ask what they’ve heard from chatting with prospects or what they’ve seen in other booths. Any and all feedback will help you add to and refine your virtual trade show playbook. That’s certainly what we’ll be doing so check back here frequently to stay up to date.

Top-rated tradeshow booth designers with Infinity Exhibits? The ultimate Tension Fabric Trade Show Displays! Kit options include lightweight affordable kits, merchandise kits, upscale kits with angels/curved designs, and architectural kits which combines elements of both. Our tension fabric displays are affordable, made in the USA, and are the perfect solution for those needing a super-compact, portable display that doesn’t compromise on visual impact. Our 20ft Backlit trade show booths are made from aluminum extrusion with SEG press fit graphics, tension fabric frame with zippered pillowcase graphics, or hybrid backlit displays which combines elements of both. Custom Graphic Display kits are available upon request to meet your specific needs. Discover additional details on click here. Our EconoLite Merchandiser Displays are the the ultimate Portable Tension Fabric Shelving Displays! Our merchandise tension fabric exhibits are a perfect solution for those who need a portable lightweight shelving display at an affordable price!

Held annually, this show has over 92912 visitors and over 1717 exhibitors registered. It’s an exclusive place for displaying advanced devices and gadgets, cameras, lenses, capture accessories, motion capture devices, lighting and grip devices, ENG vehicles, antennas, transmitters and towers, satellite technologies, interactive televisions, management and system services, and so much more. One of the largest trade shows for furnishings in the world. This show is held biennially and gets over 75000 visitors from all over the United States. With over 2000 businesses registered as exhibitors, High point Market Spring, offers high visibility for any brand that participates at the show. Held annually, the NRA has one of the largest displays of firearms, shooting, and hunting accessories in the world. With over 20 acres covering the event, you can spend an entire day looking at firearms. With over 80,00 second-amendment supporters visiting the show and 800+ companies at the show, it features a jam-packed schedule of seminars, workshops, special events and much more.

In the simplest way you can, you need to help them see what you do and why it matters to them. What will they get out of stopping to talk to you? If you’re struggling with this idea, it may help to think of three big advantages that make you better than other booths doing something similar. For example, if you’re selling homemade crafts, you could say something like “Our crafts are available in more colors, cost less, and are made from high-quality materials” This tells people what you do while also telling them why you are the best booth at the trade show for whatever product or service you’re selling.

If you are renting a trade show booth from a trade show booth rental company, consider what value-added services they may offer. If you rent from them, do they offer delivery within a certain radius of their warehouse? Do they offer assistance with onsite show supervisors? Do they assist with the setup and dismantling of your booth? These types of value-added services speak to the quality of customer service you will receive if you choose that trade show booth rental company for your next exhibit.

What are other considerations I should keep in mind when shopping for a display? Be thorough! You should shop other sites and talk to other professionals before making your final decision. We highly recommend you avoid shopping purely based on price. There are many products that are very low quality and may appear similar to other high quality products. Always be sure to call a company to get a feel for how their customer service will be throughout the purchasing process. You will want to ask direct questions like “who manufactures this product” and “why should I buy from you”. When getting a quote, make sure there are details on it such as what’s included in the price and the name of the product. You also want to be aware of any hidden fees or handling charges. Infinity Exhibits prides itself on the best customer service in the Industry. When you purchase a display from Infinity Exhibits, you are not only purchasing directly from the manufacture which will save you money, but you will be getting the personal service that comes along with it.

Since booth sizes are limited, you have to be creative and make your walls part of the branding strategy you have in mind. Customize them to grab the attention of the attendees and remain memorable. Think beyond wall signages and banners. Branding is very crucial in trade show marketing as you just don’t want your booth to be remembered; you want your company to be unforgettable too. So, get creative on how you can make the personality of your brand shine through digital and tangible displays.

Attending virtual trade shows is a new reality for most us as we navigate this “new normal.” The playbook on this topic hasn’t been written yet. Most of us are figuring it out as we go. At Cvent, we’ve helped manage hundreds of virtual trade shows and have also had our own sales and marketing teams exhibit at many of them. So what does it take to be successful at the virtual trade shows you’re attending? The main takeaway that we’d like to emphasize is that a virtual trade show is still very much a trade show. To get the outcomes that you want, you need to prepare for it with the same rigor and discipline you would for any other in-person trade show. See even more info on https://www.infinityexhibits.com/.

Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping.