Category: Internet Marketing

Buy high pr backlinks? Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

Providing good local content directed at solving problems for your target market will increase the value of your local SEO campaign. If your content serves to help your target audience and give them valuable resources and information, this will increase the overall effectiveness of the content. There is no point in churning out average content to simply tick a box. In order to make an impact on local SEO, the content must be well-written and geared towards helping the local audience. Buy wiki backlinks?

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Yola limits you a bit if you have grand plans for your blog – you can only have two sites and three web pages with its free plan – but the upside is a healthy 1GB of storage and bandwidth, and your site won’t be littered with unsightly third-party ads. Getting started is easy, with dozens of customisable templates to choose from, a straightforward site builder for putting everything together, flexible layouts and drag-and-drop widgets. And if you have the skills, then you can edit your CSS in order to fine-tune your site’s look.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

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Rates and Fees: Usually this is the focus point of any merchant account application and the first question you’ll be asking your provider. Please see Rates & Fees and Interchange Rates Explained for more information. You should know that for all EEA (EU/UK) based companies, doing business within EEA, the EU Commission has lowered the interchange fees down to very low numbers (0.20%-0.30%). On top of interchange fees, the Card Scheme Fee and Acquirer/Provider’s margin are added. The most transparent and »fair« way to be charged for your captured card payments is the interchange++ rate model where you can clearly see a breakdown of exact interchange, CSF and margin. Typical rate is Interchange++1.00%; or 2-3% blended.

Merchant service providers are also known as payment services providers (PSPs) and payment processors. Firms who provide this service in the ecommerce world are known as payment gateway providers, since the “payment gateway” refers to the online equivalent of the point-of-sale system. Not every payment processing option offers the same value, and your business will have individualized needs. With all of the options available, many businesses are attracted to so-called “payment aggregators” which don’t usually offer a complete suite of merchant services. For example, platforms like these usually don’t offer businesses their own merchant account, nor do they have the service capabilities to offer a truly individualized solution that can grow along with your business. Find extra information at https://www.shawmerchantgroup.com/north_american_bancard_agent_program.

To analyze volumes of customer data, merchants are required to take the painstaking process of securing, storing and minimizing erroneous risks into consideration – all of which are viewed as arduous for businesses of all sizes. Today, technology has revolutionized this process by providing online payment systems capacious to deal with volumes of customer data and details. These systems are equipped with key functionalities for data storage, security and maintaining regulatory compliances when the need arises.

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One of the simplest ways to get a positive Google review is to ask for it. If you’re in contact with local customers that are satisfied with your services, generally they will be more than happy to leave your business a positive review. Actively seeking out Google reviews is an effective yet easy way to improve your local SEO. Google My Business is one of the most underrated local SEO tools available to businesses. If you haven’t claimed your GMB listing, you’re missing out on enormous local and industry search potential. Furthermore, updating and optimising your listing; utilising GMB to its full potential allows your business to flourish with Google’s help and guidance.

By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.

As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low.

When the listing is created, it’s important to set all of the information correctly such as your address, contact information, website link and even add photographs of your premises. This will also enable questions and answers. Potential prospects will be able to ask questions and it’s important that you answer these queries to help give people more information about your law firm. Adding photos is a great way to optimize your Google My Business listing but they need to make sense in the context of the listing. For instance, a logo image can help customers identify your business, a cover photo could help describe what your business does at a glance and additional photos can show the exterior of your law firm to help potential visitors identify your premises should Google Maps be outdated. Discover additional information on https://www.caemarketing.com/law-firm-seo-7-tried-true-seo-tactics-for-attorneys/.

It’s surprising how many small business owners don’t know much, if anything, about Google My Business. A Google My Business listing done the right way can have a significant impact on local SEO relatively quickly. In fact, one study shows a GMB listing accounts for 25% of a website’s ability to rank locally. It doesn’t take long to complete the profile, and even if it seems like basic information, it helps optimize local SEO very well.

The local SEO is a good starting point in increasing your brand awareness. Still, more important is understanding your audience. And with the right strategy, you will be more than prepared to reach more clients and increase your sales through conversion.

Every topic has a “head” keyword, which is the most common way people search whatever your page is about. For a post about how to lose weight naturally, this is “natural weight loss”. Google says to write title tags that accurately describe the page’s content. If you’re targeting a specific keyword or phrase, then this should do precisely that. It also demonstrates to searchers that your page offers what they want, as it aligns with their query. Is this a hugely important ranking factor? Probably not, but it’s still worth including. Find extra information on https://www.caemarketing.com/.

The growth of a marketing entrepreneur : Jason Argall? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member of ScaleMyBrand. At ScaleMyBrand we have the experience, systems and tools necessary to scale any digital brand to peak performance across all online marketing channels. Whether you own a SAS company, an e-retail brand or your company relies on online lead generation, we have what it take to help you dominate market share online. After helping multiple online brands scale and grow, we’ve built out custom software as that’s the only real way to connect every aspect of a business “under one roof.” We have a customer built CRM, email and SMS software, audience segmentation software, market research tools and more.

Jason Argall on personal brand building : Building your personal brand will not only show you in a more professional light but also tell your potential employer what you’re about and what you’re an expert in. Once you have developed a clear vision for your brand, the expectation of your expertise and authority in your field will gain momentum. Taking control of your personal brand is one of the most important things you can do for your online reputation. It may take a lot of thought and more than a little effort, but in the end, you and your career will be stronger for it.

Jason Argall on business brand building : Look at a brand like Disney. Since its focus is children, the brand must put trust above all else. From characters like Mickey Mouse to its theme parks, Disney is very protective to ensure its brand is consistently portrayed, and its integrity preserved. It’s so determined to maintain consistency and trust that Disney launched a completely different brand, Touchstone Pictures, for films targeted to adults. When customers experience your brand repeatedly in the same way, your brand sticks in their minds. When it’s time for them to make a purchase decision related to your industry or offerings, they remember your brand, increasing the likelihood of a sale.

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Extra ways to get website traffic : Using SEO optimization, you will see how the traffic on the YouTube channel explodes. If you want more views on this platform, then you have come to the right place. I do not guarantee that you will get spectacular results overnight. You need patience and you need to be persevering. My first uploads have barely reached 200 views. At that time, I had a problem: I hadn’t heard and I didn’t know how to apply SEO optimization! Fortunately, looking for various tips on YouTube promotion, I found the solution. Immediately, I decided to launch some experiments that worked, bringing traffic.

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You probably already include keywords in your articles. But guest blogging can significantly improve your SEO because you’re on multiple platforms. Your content is featured on sites that have already made a name for themselves in the industry. Visitors are more likely to click on the SERP link because they recognize the platform-a platform that’s known for its accurate articles and unbiased views. Backlinks also bring more traffic to your site and allow readers to build a connection with your brand. For instance, visit related articles you’ve written in the past or opt-in for your mailing list.

You need to buy the right kind of traffic. For instance, there are many program-generated traffic wholesalers out there, these days, who are actually just a bunch of fraudsters. You may see hits, but you won’t see sales and value. Additionally, other wholesalers may just not be right for you – you need targeted traffic, hits from potential buyers. Another thing to consider is that search engines don’t approve of certain types of paid traffic, and once you earn yourself a penalty, it can be hard to bounce back. The bottom line? Buy website traffic, it works, but be sure to do your homework upfront. Read even more information on https://www.skyrockettraffic.com/.

Best quality online marketing company for Italian companies? NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO.

Another pointer for business growth and outreach is using virtual tours to give a video-centric view of the location of your home business, as well as talking about your products and services. Virtual tours are particularly useful if you are a restaurant that happens to be a tourist stop-over point. A listing on Google My Business is proof that Google will easily find your business. By putting your site online, you can easily be noticed by prospects within your proximity. SEO is particularly crucial in optimizing your business as per the location and will help you rank faster on any local searches. You can also get listed in the Bing version of Google My Business, which is the Bing Places for Business, which helps in improving your discoverability. Find extra info on this website.

For our italian readers:

Che cos’è una Call to Action? Un “invito all’azione“, noto principalmente come call to action o anche come CTA, è un termine che vedi usato molto spesso nel mondo del marketing. Quindi cos’è una call to action? non è altro che una frase che viene utilizzata per dire all’utente finale esattamente quale azione intraprendere e come eseguirla. Può essere semplice e breve come (“Acquista ora“) o una frase o due come (“Ti piace il marketing e vuoi saperne di più? Abbonati ora scopri come avviare il tuo business!”), può essere un semplice testo con un link o un pulsante cliccabile.

Instagram è un mezzo visivo, quindi i tuoi post devono semplicemente avere un bell’aspetto. Non hai bisogno di attrezzature fotografiche professionali, sarà sufficiente che le immagine siano nitide, ben illuminate, ben composte e messe a fuoco. Più importante dell’aspetto in se è cosa lascia quella immagine all’utente finale, devi cercare di trasmettere un emozione, che sia positiva come stupore, tenerezza o negativa come antipatia o rabbia. Le foto eccezionali sono belle, ma se non raccontano una storia o non entusiasmano le persone, non ti aiuteranno nel tuo marketing, sii tutto non non essere noioso e banale.

Offriamo una vasta gamma di servizi mirati all’aumento del traffico target, dall’ottimizzazione della seo alla ricerca delle keywords. I nostri SEO specialist, si occuperanno di posizionare il tuo sito, della struttura e della scrittura dei contenuti, applicando tutte quelle tecniche che ti permetteranno di posizionarti in cima ai risultati di ricerca su Google. Abbiamo studiato e approfondito tutte le tecniche seo, specializzandoci per offrire il miglior risultato possibile ai nostri clienti. Vedi ancora di più informazioni on agenzia SEO.

Best quality law firm marketing by MarketingLawyers? When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.

Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first.

The navigation should be nice and simple, but more often than not it can be a bit of a maze trying to find what you want. That’s not the first impression you want to leave your clients with. If the potential client is on your site for the very first time, how much time would it take them to find the information they need about specific lawyers, services or contact information? There needs to be a simple user journey, with clear and easy to find menus. Using clear Calls To Action (CTA) will help potential clients get in touch with your firm from the outset. See additional information at Lawyer web design.

Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.

Even if you already have impressive traffic stats, the more, the merrier. Guest blogging allows you to build a stronger online presence and reach the top of the SERPs. You’re no longer centralized on your own platform or social media network. You now have access to the guest posting site’s readership. You also show up more frequently in search engines and stay fresh in netizen’s minds. After all, you seem to pop up everywhere when they look up your eLearning area of expertise. A word of caution: avoid redundant posts that annoy prospects instead of drawing them in. For instance, you discuss the same topic on numerous guest posts instead of approaching the subject matter from different angles.

So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website.

Our first-hand experience of working inside law firms and now as an external agency, means we really do understand the sector and your clients. Speak to us today about how we can help drive your business forward. We understand what your clients are looking for, where they look for law firms and how they buy legal services. Instruct an agency which understands your clients. Having previously worked for a variety of B2C & B2B companies, such as Interflora, independent fashion labels and law firms Faith brings a great deal of creativity to the table. Read extra details on marketing for solicitors.

PPC advertising services for insurance agents? Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.

Most people are already aware of the importance of on-page content for SEO. The world has evolved a bit as far as what type of content works best. Gone are the days where shortcuts and keyword stuffing actually works. This is excellent news for people willing to put in the time and effort for quality. Relevant, quality content is key. Length helps significantly as well. Striving for at least 1000 words on each page should be the norm.

NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

Our starter plan allows for 2 revision rounds, standard allows for 4 rounds, and our premium plan allows for unlimited revisions. We ask that you give us a comprehensive list of changes each time to make the process quick and smooth. Revisions only become an issue if it’s obvious we’re moving in circles. If this happens, we’ll work with you on ways we can get the project back on track. We can get started by using placeholder content while you work towards completing your content. We’ll even provide you with a content outline to follow to make things easier. This gives you guidance on the type of text and images that would perform best on your website. See even more details on Websites for insurance agents pricing.

Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

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How to get more followers on Instagram tips? 500 million Instagram accounts use Instagram Stories every day, and we’re expecting to see that number rise in 2020! Because of this, Instagram has been innovating by finding new ways for brands to engage with their followers, in the form of different engagement stickers for stories.Instagram Stories stickers are a great way to encourage your followers to chat and share their opinions and experiences with you, which, in turn, will help create a loyal following that feels connected to your brand.

When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend.

Remember that Instagram is first and foremost, a social space. And the best way to let the Instagram algorithm know you have a “relationship” with another account is to like, engage, and comment on other brands’ posts. Take for example Later and Fohr – while we may have completely different businesses, there is some strong overlap on who our audience is and what they’re interested in. They could be small business owners interested in Instagram marketing, or influencers looking to build relationships with brands. Plus, we collaborated on special projects and support each other’s work. So it’s easy to see why a new Later follower might also be interested in learning more from Fohr! Discover extra details on Instagram auto followers.

How do video views impact your social proof? When people hit up your profile and see that a vast majority of your videos have lots of views, likes, and even some comments going on – it’s a huge indicator of the fact that you’re probably someone that’s worth following because you create content others enjoy. Now, if your profile has dozens or even hundreds of videos, the easiest way to build up a high view-count and maintain it at a steady average is by getting your followers to keep coming back and interact with your content, time and time again. However, we all have to start somewhere. What if your profile has a tiny following? What if you’ve only got a handful of views at best? Likely there’s barely any chance of that sort of social re-interaction happening on its own.

In this post, we will show you how to most effectively use Instagram to increase engagement and grow a massive following over time-one that’s full of real fans, not inactive fake accounts. Gretta van Riel shares her proven framework for growing successful product-based businesses on Instagram. Find out what images work best and how to work with the right Instagram influencers for your brand.

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The ascent of a Digital marketing entrepreneur : Jeff Romero? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.

Jeff Romero is a Digital marketing entrepreneur and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.

Jeff Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.

Jeff Romero SEO tips: Breeze is a caching plugin from the hosting provider Cloudways that allows web applications to increase speed through caching, HTML / CSS / Javascript minification and more. Through this plugin, I’ve been able to optimize sites to score much higher on PageSpeed Insights and GTMetrix (if you’re not familiar with these tools, I highly recommend research them and running your site through them).

Combined, our experience ranges from helping local businesses spanning attorneys, medical practices, roofers and real estate agents to the likes of large companies like AutoZone, Apple, Lumens, Coldwell Banker and Name.com. Reach out today and let’s figure out how we can get your online marketing where you want it to be. We offer monthly contracts beginning at $500 for local SEO services, competitively priced paid search plans and well-structured content management plans, as well as complete web design services.

Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. In 2020, therefore, search engine alternatives beyond Google could see greater adoption. So, we asked some SEO experts why consumers are adopting other search engines, and whether brands should care. Why Consumers Are (Slowly) Moving Towards Alternative Search Engines? Consumers are adopting alternative search engines due to concerns over privacy, aggressive advertising, search manipulation and data sharing practices used by Google and other large tech companies. Read even more details on Jeffrey Lane Romero.